Tsaur, Sheng-Hshiung
      : Determinants of guest loyalty to international tourist hotels - a neural network approach / Sheng-Hshiung Tsaur, Yi-Chang Chiu, Chung-Huei Huang.

KST: 3223-1-1
* ponašanje potrošača
* znanstveni članak

* consumer behaviour
* artificial neural network * logistic regression * guest loyalty * international tourist hotels

1. Chiu, Yi-Chang
2. Huang, Chung-Huei


U: Tourism management : research - policies - practice. Vol. 23 (2002), No. 4. - 397-405.

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