How to market tourist attractions, festivals, and special events: a practical guide to maximising visitor attendance and income / P.R. Fidgeon.

KST: 81-19-1; KST: 363
* spektakli, mega-events * marketing u turizmu - posebna pitanja
* prikaz

* mega-events * marketing in tourism - specific issues

1. Richards, Bill - - autor djela koje se prikazuje
2. Fidgeon, P.R. - - autor prikaza


U: Festival management & event tourism : an international journal. Vol. 3 (1996), No. 3. - 161-162.

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