Gummesson, Evert
      Productivity, quality and relationship marketing in service operations / Evert Gummesson. - 1998.

KST: 363; KST: 216-2; KST: 2411-1
* marketing u turizmu - posebna pitanja * kvaliteta u turizmu * produktivnost ugostiteljskog poduzeća
* znanstveni članak

* marketing in tourism - specific issues * quality in tourism * productivity of catering enterprise
* relationship marketing * service improvements * service quality

U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 10 (1998), No. 1. - 4-15.

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