Bowen, John T.
      A market-driven approach to business development and service improvement in the hospitality industry / John T. Bowen.

KST: 122-1; KST: 111-4; KST: 2411
* bibliografije, turizam i teorija, istraživanja, obrazovanje , istraživanja u turizmu - ostalo * članci, turizam i teorija, istraživanja, obrazovanje , turistička teorija - općenito * ekonomika ugostiteljskog poduzeća, financije
* znanstveni članak

* bibliographies, tourism and theory, research, education , research in tourism - other * articles, tourism and theory, research, education , tourism theory - general * economics of catering enterprise, finances
* brands * business development * marketing * North America * segmentation * service

U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 9 (1997), No. 7. - 334-344.

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