Luk, Sherriff t.K.
      An examination of the role of marketing culture in service quality / Sherriff T.K. Luk.

KST: 363; KST: 216-2
* marketing u turizmu - posebna pitanja * kvaliteta u turizmu
* znanstveni članak

* marketing in tourism - specific issues * quality in tourism
* Hong Kong * marketing environment * service quality * tourism * travel agents

U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 9 (1997), No. 1. - 13-20.
Vol.  9 (1997), No. 1