Mazanec, Josef A.
      Allocating an advertising budget to international markets / Josef A. Mazanec

KST: 662
* turistička promocija i informiranje - vrste i instrumenti
* znanstveni članak

* tourism publicity and information - forms and instruments
* tourist advertising * Nationaol Tourist Office * travel market evaluation * advertising budget allocation

U: Annals of Tourism Research : a Social Sciences Journal. Vol. 13 (1986), No. 4. - 609-634.

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