Marketing in travel and tourism / D.C. Frechtling. - 1995.

KST: 111; KST: 36
* turistička teorija - općenito, turizam i teorija, istraživanja, obrazovanje * marketing u turizmu
* prikaz

* tourism theory - general, tourism and theory, research, education * marketing in tourism

1. Frechtling, D.C. - - autor prikaza
2. Middleton, Victor T.C. - - autor djela koje se prikazuje


U: Journal of travel research. Vol. 34 (1995/96), No. 1. - 89-90.
Vol. 34 (1995/96), No. 1