Mo, Chul-Min
      Segmenting travel markets with the international tourism role (ITR) scale / Chul-Min Mo, Mark E. Havitz, Dennis R. Howard. - 1994.

KST: 31
* istraživanje tržišta
* znanstveni članak

* market research

1. Havitz, Mark E.
2. Howard, Dennis R.


U: Journal of travel research. Vol. 33 (1994/95), No. 1. - 24-31.

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