Madrigal, Robert
      Predicting vacation activity preferences on the basis of value-system segmentation / Robert Madrigal, Lynn R. Kahle.

KST: 4221; KST: 31
* motivacije * istraživanje tržišta
* znanstveni članak

* motivations * market research

1. Kahle, Lynn R.


U: Journal of travel research. Vol. 32 (1993/94), No. 2. - 22-28.

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