Crask, Melvin R.
      Segmenting the vacationer market: identifying the vacation preferences, demographics, and magazine readership of each group / Melvin R. Crask. - 1981.

KST: 31; KST: 4221
* istraživanje tržišta * motivacije
* znanstveni članak

* market research * motivations

U: Journal of travel research. Vol. 20 (1981/82), No. 2. - 29-34.

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