Bryant, Barbara E.
Travel market segmentation and the implementation of market strategies / Barbara E. Bryant, Andrew J. Morrison. - 1980.
KST: 31; KST: 363
* istraživanje tržišta * marketing u turizmu - posebna pitanja
* znanstveni članak
* market research * marketing in tourism - specific issues
1. Morrison, Andrew J.
U: Journal of travel research. Vol. 18 (1979/80), No. 3. - 2-8.