Woodside, Arch G.
Step two in benefit segmentation: learning the benefits realized by major travel markets / Arch G. Woodside, Laurence W. Jacobs. - 1985.
KST: 31
* istraživanje tržišta
* znanstveni članak
* market research
1. Jacobs, Laurence W.
U: Journal of travel research. Vol. 24 (1985/86), No. 1. - 7-13.