Woodside, Arch G.
      Step two in benefit segmentation: learning the benefits realized by major travel markets / Arch G. Woodside, Laurence W. Jacobs. - 1985.

KST: 31
* istraživanje tržišta
* znanstveni članak

* market research

1. Jacobs, Laurence W.


U: Journal of travel research. Vol. 24 (1985/86), No. 1. - 7-13.
Vol. 24 (1985/86), No. 1