Weber, Sanda
Psychographic segmentation. - London : Prentice Hall International, 1989. - 341-344. - (Tourism marketing and management handbook)
SIZ: A.1.2.
* znanstveni članak
* segmentacija tržišta, turizam * psihografske varijable * psihografska segmentacija
* market segmentation, tourism * psychographic variables * psychographic segmentation