Peter, Paul J.
     Consumer behaviour and marketing strategy / J. Paul Peter, Jerry C. Olson. - Boston : Irwin, 1990. - XXIII, 608 str : ilustr ; 24 cm. - (The Irwin series in marketing)
ISBN 0-256-07961-7.

* knjiga

1. Olson, Jerry C.


Inv. br.: k1990/544

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