Sign.: T-363
     Strategic marketing planning in the hospitality industry / ed. by Robert L. Blomstrom. - East Lansing : The Educational Institute of the American Hotel & Motel Association, 1983. - XI, 322 str ; 28 cm
ISBN 0-86612-013-0

KST: 111; KST: 363
* turistička teorija - općenito, turizam i teorija, istraživanja, obrazovanje * marketing u turizmu - posebna pitanja
* knjiga

* tourism theory - general, tourism and theory, research, education * marketing in tourism - specific issues

1. Blomstrom, Robert L - - urednik


Inv. br.: k1990/091

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