Bristow, Dennis N.. An investigation of the customer orientation of professional sports organizations: development of the sports fan orintation scale (SFOS) / Dennis N. Bristow, Kenneth C. Schneider. - 2006. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 15 (2006), No. 1
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An investigation of the customer orientation of professional sports organizations: development of the sports fan orintation scale (SFOS) ...