Traženo po: Reich, Allen Z.

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zapisa / records: 37427 pogodaka / hits: (3 ) 3

1. Improving the effectiveness of destination positioning ...

Reich, Allen Z.. Improving the effectiveness of destination positioning / Allen Z. Reich. - 1997. // Tourism analysis : an interdisciplinary journal. Vol. 2 (1997), No. 1

2. Improving the strategy selection process: the strategic analysis questioning sequence ...

Reich, Allen Z.. Improving the strategy selection process: the strategic analysis questioning sequence / Allen Z. Reich. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 1

3. Marketing management for the hospitality industry : a strategic approach ...

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich. - New York, 1997

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