Building a place brand: a case study of Surrey Hills / Outi Niininen ... [et al.]. - 2007. // Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6
Niininen, Outi. Crisis management - a case study from the Greek passenger shipping industry / Outi Niininen, Maria Gatsou. - 2007. // Journal of travel & tourism marketing OTPIS 2021. Vol. 23 (2007), No. 2-3-4
Li, Beifei. Spiritual well-being through vacations: exploring the travel motives of the young Christian travellers / Beifei Li, Outi Niininen, Kerry Jacobs. - 2006. // Tourism : an international interdisciplinary journal. Vol. 54 (2006), No. 3