Musante, Michael D.. A modified brand personality scale for the restaurant industry / Michael D. Musante, David C. Bojanic, Jian (Jane) Zhang. - 2008. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 16 (2008), No. 4
Musante, Michael D.. An evaluation of hotel website attribute utilization and effectiveness by hotel class / Michael D. Musante, David C. Bojanic, Jian (Jane) Zhang. - 2009. // Journal of vacation marketing : an international journal. Vol. 15 (2009), No. 3
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A modified brand personality scale for the restaurant industry ...