Kuo, Pei-Jou. Consumers' responses to participation and customization in food services: a cultural perspective / Pei-Jou Kuo, David A. Cranage. - 2011. // Journal of hospitality marketing & management. Vol. 20 (2011), No. 1-2
Kuo, Pei-Jou. Willingness to pay for customization: the impact of choice variety and specification assistance / Pei-.Jou Kuo, David A. Cranage. - 2012. // International journal of hospitality and tourism administration. Vol.13 (2012), No. 4
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Consumers' responses to participation and customization in food services: a cultural perspective ...