Traženo po: DeFranco, Agnes L.
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zapisa / records: 37427 pogodaka / hits: (2 ) 2
1. članak / article From Guanxi to customer relationship marketing : how the constructs of Guanxi can strengthen CRM in hospitality industry ...
Geddie, Morgan W.. From Guanxi to customer relationship marketing : how the constructs of Guanxi can strengthen CRM in hospitality industry / Morgan W. Geddie, Agnes L. DeFranco, Mary F. Geddie. - 2002. // Journal of travel & tourism marketing OTPIS 2021. Vol. 13 (2002), No. 3
2. članak / article From Guanxi to customer relationship marketing : origins, development, and implications for optimization in the hospitality industry ...
DeFranco, Agnes L.. From Guanxi to customer relationship marketing : origins, development, and implications for optimization in the hospitality industry / Agnes L. DeFranco, Morgan Geddie. // International conference on service management : proceedings = Conférence internationale sur le management des services : actes, Angers, France, 22 & 23 mars 2001
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