Wong, Kevin K. F.. Predicting hotel choice decision and segmenting hotel consumers : a comparative assessment of a recent consumer based approach / Kevin K.F. Wong, Lam Chi-yung, Sunny. // International conference on service management : proceedings = Conférence internationale sur le management des services : actes, Angers, France, 22 & 23 mars 2001
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Predicting hotel choice decision and segmenting hotel consumers : a comparative assessment of a recent consumer based approach ...