Lumsden, Shelly-Ann. Customer value in an all-inclusive travel vacation club: an application of the RFM framework / Shelly-Ann Lumsden, Srikanth Beldona, Alastair M. Morrison. - 2008. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 16 (2008), No. 3
Početak
Customer value in an all-inclusive travel vacation club: an application of the RFM framework ...