van der Veen, Robert. Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context / Robert van der Veen, Haiyan Song. - 2010. // Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 5
Početak
Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context ...