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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude ...
Shu, Shih-Tung. Tourist perceptions of event-sponsor brand fit and sponsor brand attitude / Shih-Tung Shu, Brian King, Ching-Hung Chang. - 2015. // Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 5-6
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