Traženo po: eCRM (electronic customer relationship management)

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1. eCRM system adoption by hospitality organizations: a technology-organization-environment (TOE) framework ...

Racherla, Pradeep. eCRM system adoption by hospitality organizations: a technology-organization-environment (TOE) framework / Pradeep Racherla, Clark Hu. - 2008. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 17 (2008), No. 1-2

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