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zapisa / records: 37427 pogodaka / hits: (7 ) 7
1. članak / article DBM as a competitive strategy: the state of the art in the Spanish hotel industry ...
Robledo, Marco Antonio. DBM as a competitive strategy: the state of the art in the Spanish hotel industry / Marco Antonio Robledo. - 2002. // Tourism : an international interdisciplinary journal. Vol. 50 (2002), No. 1
2. članak / article Estimating the impact of free-play coupon value on players' slot gaming volumes ...
Suh, Eunju. Estimating the impact of free-play coupon value on players' slot gaming volumes / Eunju Suh. - 2012. // The Cornell Hotel and restaurant administration quarterly. Vol. 53 (2012), No. 2
3. članak / article Estimating the short-term efect of free-play offers in a Las Vegas hotel casino ...
Lucas, Anthony F.. Estimating the short-term efect of free-play offers in a Las Vegas hotel casino / Anthony F. Lucas, William T. Dunn, A. K. Singh. - 2005. // Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 2
4. članak / article Hotel database marketing in Asia: towards an object-oriented approach ...
Law, Rob. Hotel database marketing in Asia: towards an object-oriented approach / Rob Law. - 2005. // Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 1
5. članak / article Sweepstakes promotions to build database for promoting international tourism destinations ...
Pinar, Musa. Sweepstakes promotions to build database for promoting international tourism destinations / Musa Pinar, Ceyhun Ozgur. - 2008. // Tourism analysis : an interdisciplinary journal. Vol. 13 (2008), No. 2
6. članak / article The relationship between customer loyalty and customer satisfaction ...
Bowen, John T.. The relationship between customer loyalty and customer satisfaction / John T. Bowen, Shiang-Lih Chen. - 2001. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 13 (2001), No. 4-5
7. članak / article Towards using knowledge discovery techniques in database marketing for the tourism industry ...
Cho, Vincent. Towards using knowledge discovery techniques in database marketing for the tourism industry / Vincent Cho, Paul Leung. - 2003. // Journal of quality assurance in hospitality & tourism. Vol. 3 (2002), No. 3-4
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