Traženo po: celebrity endorsement
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1. članak / article Analysis of the implementation of celebrity endorsement as a destination marketing instrument ...
van der Veen, Robert. Analysis of the implementation of celebrity endorsement as a destination marketing instrument / Robert van der Veen. - 2008. // Journal of travel & tourism marketing OTPIS 2021. Vol. 24 (2008), No. 2-3
2. članak / article Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context ...
van der Veen, Robert. Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context / Robert van der Veen, Haiyan Song. - 2010. // Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 5
3. članak / article Identifying the attributes of an effective restaurant chain endorser ...
Magnini, Vincent P.. Identifying the attributes of an effective restaurant chain endorser / Vincent P. Magnini, Cristel Garcia, Earl D. Honeycutt. - 2010. // The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 2
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