Kwun, Joon-Wuk. Effects of brand, price, and risk on customers' value perceptions and behavioral intentions in the restaurant industry / Joon-Wuk Kwun, Haemoon Oh. - 2004. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 1
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Effects of brand, price, and risk on customers' value perceptions and behavioral intentions in the restaurant industry ...