Geissler, Gary L.. Understanding the role of service convenience in art museum marketing: an exploratory study / Gary L. Geissler, Conway T. Rucks, Steve W. Edison. - 2006. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 14 (2006), No. 4
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Understanding the role of service convenience in art museum marketing: an exploratory study ...