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1. Effective destination advertising: Matching effect between advertising language and destination type ...

Byun, Jaemun. Effective destination advertising: Matching effect between advertising language and destination type / Jaemun Byun, SooCheong (Shawn) Jang. - 2015. // Tourism management : research - policies - practice. Vol. 50 (2015)

2. The role of advertisements in ESP teaching ...

Petrovska, Irina. The role of advertisements in ESP teaching / Irina Petrovska. - 2008. // Tourism and hospitality management OTPIS 2021. Vol. 14 (2008), No. 1

3. The roles of a spokerperson and brand-message congruity in advertising effectiveness of coffeehouse brands ...

Yoon, Donghwan. The roles of a spokerperson and brand-message congruity in advertising effectiveness of coffeehouse brands / Donghwan Yoon, Youn-Kyung Kim. - 2015. // Journal of quality assurance in hospitality & tourism. Vol. 16 (2015), No. 3-4

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