Online group-buying of tourism products: effects of value and trust on site attachment, altruism, and loyalty / Myung Ja Kim ... [et al.].

KST: 732; KST: 333; KST: 4221-4; KST: 713; KST: 1043
* elektroničko poslovanje * turističke usluge i proizvodi * preferencije, vjernost * ankete * Sjeveroistočna Azija
* znanstveni članak
* altruism * loyalty * online group-buying * site attachment * tourism products * trust * value

* e-business * tourist services and products * preferences, loyalty * surveys * North-East Asia

1. Kim, Myung Ja
2. Chung, Namho
3. Lee, Choong-Ki
4. Preis, Michael W.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 7-8. - 935-952.

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