Shu, Shih-Tung
      Tourist perceptions of event-sponsor brand fit and sponsor brand attitude / Shih-Tung Shu, Brian King, Ching-Hung Chang. - 2015.

KST: 81-19; KST: 4221-1; KST: 712; KST: 1043
* događajni turizam * percepcije * turistička statistika - teorija i metodološki problemi * Sjeveroistočna Azija
* znanstveni članak
* event-liking * event-sponsor fit * self-sponsor congruity * sponsorship

* event tourism * perceptions * tourism statistics - theory and methodological problems * North-East Asia

1. King, Brian
2. Chang, Ching-Hung


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 5-6

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