Lee, SoJung
      Determining the attributes of casino customer satisfaction: applying impact-range performance and asymmetry analyses / Ki-Joon Back, Choong-Ki Lee. - 2015.

KST: 363-2; KST: 523; KST: 1043
* marketing destinacija * posebni resursi * Sjeveroistočna Azija
* znanstveni članak
* casino service quality * casino customer satisfaction * impact-range * performance analysis (IRPA) * impact asymmetry analysis (IAA)

* destination marketing * specific resources * North-East Asia

1. Busser, James
2. Yang, Jing


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 5-6

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