Wattanacharoensil, Walanchalee
      How global airports engage social media users: a study of Facebook use and its role in stakeholder communication / Walanchalee Wattanacharoensil, Markus Schuckert. - 2015.

KST: 2254; KST: 733-1; KST: 3223-1-1
* zračni promet * WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * ponašanje i iskustvo potrošača
* znanstveni članak
* social media * Facebook * airport * web 2.0 * customer orientation * smart phone

* air transportation * WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * consumer behaviour and experience

1. Schuckert, Markus


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 5-6. - 656-676.

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