Rinaldi, Chiara
      Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton.

KST: 332; KST: 363-2; KST: 4222; KST: 106
* turistička destinacija * marketing destinacija * image i marka (brand) * Australija i Oceanija
* znanstveni članak
* place branding * success factors * tTourism Victoria Jigsaw Campaign * case study

* tourist resorts * destination marketing * image and brand * Australia and Oceania

1. Beeton, Sue


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 5-6. - 622-638.

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