Kladou, Stella
      Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani.

KST: 332; KST: 4222; KST: 711
* turistička destinacija * image i marka (brand) * statističke serije
* znanstveni članak
* review * destination branding * effectiveness * brand equity * brand performance

* tourist resorts * image and brand * statistical series

1. Giannopoulos, Antonios
2. Mavragani, Eleni


U: Tourism analysis : an interdisciplinary journal. Vol. 20 (2015), No. 2. - 189-200.

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