The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis / Paul Phillips ... [et al.]. - 2015.

KST: 733-1; KST: 2221; KST: 1025CH
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * hotelijerstvo * Švicarska
* znanstveni članak
* user generated content (UGC) * online reviews * determinants of performance * artificial neural network * hotels and tourism * Switzerland

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * hotel industry * Switzerland

1. Phillips, Paul
2. Zigan, Krystin
3. Santos Silva, Maria Manuela
4. Schegg, Roland


U: Tourism management : research - policies - practice. Vol. 50 (2015). - 130-141.

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