Ahn, Young-joo
      Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being, perceptions and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun.

KST: 2254; KST: 4222; KST: 4221-4; KST: 1051
* zračni promet * image i marka (brand) * preferencije, vjernost * Sjeverna Amerika
* znanstveni članak
* brand prestige * first-class airline services * well-being perception * brand loyalty * status consumption

* air transportation * image and brand * preferences, loyalty * North America

1. Kim, Insin
2. Hyun, Sunghyup Sean


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), Supplement 1. - S114-S138.

---