Tanford, Sarah
      Developing loyalty programs for convention attendees: an exploratory study / Sarah Tanford, Rhonda Montgomery.

KST: 81-5; KST: 4221-4; KST: 1051
* gradski, kongresni, poslovni turizam * preferencije, vjernost * Sjeverna Amerika
* znanstveni članak
* meetings * conventions * loyalty * reward program

* urban, congress and business tourism * preferences, loyalty * North America

1. Montgomery, Rhonda J.


U: International journal of hospitality and tourism administration. Vol.16 (2015), No. 1-2. - 57-77.

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