Jiang, Jingxian
      Influence of star rating and ownership structure on brand image of Mainland China hotels / Jingxian Jiang, Ulrike Gretzel, Rob Law.

KST: 2221; KST: 2415; KST: 1043
* hotelijerstvo * klasifikacija, kategorizacija, standardizacija, branding * Sjeveroistočna Azija
* znanstveni članak
* hotels in Mainland China * brand image * hotel image * online travel reviews * hotel attributes * affective image * intention to return * ownership structures * star rating

* hotel industry * classification, categorization, standardization, branding * North-East Asia

1. Gretzel, Ulrike
2. Law, Rob


U: Journal of China tourism research. Vol. 10 (2014), No. 1-2-3-4. - 69-94.

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