Hsu, Cathy H. C.
      Brand evaluation of foreign versus domestic luxury hotels by Chinese travelers / Cathy H. C. Hsu.

KST: 2221; KST: 2415; KST: 3223-1-1; KST: 81-15; KST: 1043
* hotelijerstvo * klasifikacija, kategorizacija, standardizacija, branding * ponašanje i iskustvo potrošača * domaći i etnički turizam * Sjeveroistočna Azija
* znanstveni članak
* brand performance * brand evaluation * country-of-origin * Chinese hotel * brand equity * Chinese domestic traveler

* hotel industry * classification, categorization, standardization, branding * consumer behaviour and experience * domestic and ethnic tourism * North-East Asia

U: Journal of China tourism research. Vol. 10 (2014), No. 1-2-3-4. - 35-50.

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