Fool's gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet / Clay M. Voorhees ... [et al.]. - 2015.

KST: 2254; KST: 4221-4; KST: 1051
* zračni promet * preferencije, vjernost * Sjeverna Amerika
* znanstveni članak
* customer loyalty * loyalty program * brand equity * share of wallet * brand switching * reward program

* air transportation * preferences, loyalty * North America

1. Vorhees, Clay M.
2. White, Ryan C.
3. McCall, Michael
4. Randhawa, Praneet


U: The Cornell Hotel and restaurant administration quarterly. Vol. 56 (2015), No. 2. - 202-212.

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