Blal, Barbara
      The differential effects of the quality and quantity of online reviews on hotel room sales / Ines Blal, Michael C. Sturman.

KST: 733-1; KST: 2221; KST: 1024GB
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * hotelijerstvo * Velika Britanija
* znanstveni članak
* e-WOM * sales performance * industry segment

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * hotel industry * United Kingdom

1. Sturman, Michael C.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 55 (2014), No. 4. - 365-375.

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