Cheng, Vincent T. P.
      Handling negative online customer reviews: the effects of elaboration likelihood model and distributive justice / Vincent T. P. Cheng, Mei Kun Loi.

KST: 733-1; KST: 2221
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * hotelijerstvo
* znanstveni članak
* online customer reviews * elaboration * likelihood model * trust * distributive justice * hotel

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * hotel industry

1. Loi, Mei Kun


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 1-2. - 1-15.
Vol. 31 (2014), No. 1-2