Sahin, Safak
      City branding: investigating a brand advocacy model for distinct segments / Safak Sahin, Seyhmus Baloglu.

KST: 4222; KST: 663-1; KST: 332; KST: 81-5-1; KST: 4221; KST: 1023TR
* image i marka (brand) * učinkovitost promocije i usmena promocija * turistička destinacija * gradski turizam * motivacije * Turska
* znanstveni članak
* brand advocacy * word of mouth * destination personality * brand image * city branding * travel motivation

* image and brand * tourism efficacity and word of mouth * tourist resorts * urban tourism * motivations * Turkey

1. Baloglu, Seyhmus


U: Journal of hospitality marketing & management. Vol. 23 (2014), No. 3-4. - 239-265.

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