Ro, Heejung
      An affective image positioning of Las Vegas hotels / Heejung Ro, Suna Lee, Anna S. Mattila.

KST: 2221; KST: 422; KST: 2294; KST: 1051
* hotelijerstvo * psihologija turizma * igračnice * Sjeverna Amerika
* znanstveni članak
* affect * cluster analysis * image * Las Vegas * multidimensional scaling * positioning

* hotel industry * psychology of tourism * casinos, gambling * North America

1. Lee, Suna
2. Mattila, Anna S.


U: Journal of quality assurance in hospitality & tourism. Vol. 14 (2013), No. 3-4. - 201-217.

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