Tanford, Sarah
      A model of hotel defection at the purchasing stage / Sarah Tanford, Carola Raab, Yen-Soon Kim.

KST: 2221; KST: 4221-4; KST: 713; KST: 1051
* hotelijerstvo * preferencije, vjernost * ankete * Sjeverna Amerika
* znanstveni članak
* loyalty * commitment * switching costs * hotel selection factors * reward programs

* hotel industry * preferences, loyalty * surveys * North America

1. Raab, Carola
2. Kim, Yen Soon


U: Journal of hospitality marketing & management. Vol. 22 (2013), No. 7-8. - 805-831.

---