Denizci Guillet, Basak
      Conducting immersive research in Second Life: a hotel co-branding case study / Basak Denizci Guillet, Paul Penfold.

KST: 2221; KST: 733-1; KST: 2415
* hotelijerstvo * blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * klasifikacija, kategorizacija, standardizacija, branding
* znanstveni članak
* Second Life * virtual worlds * hotel co-branding * immersive research

* hotel industry * blogs, social networks, user generated content (UGC) * classification, categorization, standardization, branding

1. Penfold, Paul


U: International journal of hospitality and tourism administration. Vol.14 (2013), No. 1-2. - 23-49.

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