Beckman, Eric
      The impact of brand experience on downtown success / Eric Beckman, Archana Kumar, Youn-Kyung Kim.

KST: 332; KST: 522-1; KST: 4222; KST: 1051
* turistička destinacija * dvorci * image i marka (brand) * Sjeverna Amerika
* znanstveni članak
* downtown brand * place brand * brand experience * tourists * locals

* tourist resorts * castles * image and brand * North America

1. Kumar, Archana
2. Kim, Youn Kim


U: Journal of travel research. Vol. 52 (2013), No. 5. - 641-658.

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